Our Beginnings

America’s sport coaches are currently underserved because of the volunteer nature of many sport organizations. A few regional or sport specific entities offer only portions of what coaches need educationally and professionally to grow and expand.

The Institute was founded in 2003 out of a perceived need for an organization that will take charge of the educational needs of coaches and further professionalism in coaching.

The Institute intends to become the leading provider of sport specific and general coaching education and will also create a leadership training center for professional, interscholastic and youth sport coaches. By providing unparalleled training opportunities, the Institute will provide hundreds of sport coaches the tools they need to continually improve their coaching.